Nearly two-thirds of app store revenues came from mobile games. The vast majority (98%) of mobile gaming revenue came from one-time in-app purchases. On the other...
The top social apps (TikTok, Facebook, Instagram, Snapchat, Twitter) combined have increased quarterly IAP revenue by 91% since Apple introduced ATT.
That's about 3 new apps every minute!
A new study by Appodeal shows that during the holiday season of 2022, almost all markets see an increase in eCPM for full-screen ads on Android,...
The versions of iOS that enabled App Tracking Transparency (ATT) are now one year old and now is the time to analyze its impact on mobile...
How do successful brands grow and define success? What messaging trends will become the new status quo for customer engagement in 2023? Today, users expect hyper-personalized,...
AppsFlyer explores the key trends and insights behind privacy change.
A report by economists at Analysis Group found that third-party apps are among the most successful on the App Store, reaching massive global audiences with high...
The 2022 State of Software Delivery Report represents the largest collection and evaluation of developer engineering productivity data in the world.
The mobile gaming trends you need to know for 2022 and beyond.
A year's worth of learnings in short, snackable modules.