Learn how to dominate high growth periods with proven best practices and powerful technology.
An economic slump, privacy-led data restrictions, and covid — all within a mere three years — have taken marketers on a wild roller coaster ride —...
This year’s survey, fielded with Sapio Research, tracks consumer sentiment, behaviors and expectations.
Diwali, the Festival of Lights, is fast approaching, with millions in India eagerly preparing for the celebrations. This auspicious occasion not only brings people together but...
Mobile phone usage spiked at the beginning of the global pandemic – but has that elevated usage continued now that the world has opened back up?
There are a total of 101 mobile games and 26 mobile apps that have reached the monumental milestone of 1 billion in user spending.
King attributes its huge success to several factors, including not only the games themselves, but also the company's commitment to creating a diverse culture that fosters...
Now, more than ever, marketing leaders are held accountable for tangible business outcomes and optimal return on advertising spend.
Chess.com and Supercell have announced a month-long partnership for September 2023, featuring a series of events and a new Clash-inspired chess variant.
While the economic fallout from the pandemic and recession is taking its toll on advertising budgets around the world, the gaming app economy has proven remarkably resilient.
Automated retargeting via mobile can drive campaign efficiencies while guarding against spam.