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The top social apps (TikTok, Facebook, Instagram, Snapchat, Twitter) combined have increased quarterly IAP revenue by 91% since Apple introduced ATT.
According to research, users who have already made a purchase are more likely to make a second one.
However, it can be seen that the rise in prices for iOS (but not for Android) began long before inflation rose strongly in 2022.
Apple today announced it will begin to allow a subset of applications sold on its App Store to link to an external website where users can create or...
