While the economic fallout from the pandemic and recession is taking its toll on advertising budgets around the world, the gaming app economy has proven remarkably resilient.
AppsFlyer has released the App uninstall report 2023, which provides an average of app returns and uninstalls over the past year.
AppsFlyer is now relaunching its benchmarking site and offering 21 key growth metrics across 50 categories across 25 markets and 2 platforms.
AppsFlyer explores the key trends and insights behind privacy change.
This time around, there’s more data and more granular rankings covering in-app engagement, in-app purchases, and in-app advertising signals.