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Tinder helps dogs find new homes

The main goal of the Rescue Matches campaign is to help Tinder users adopt a dog from a shelter.

Tinder today announced a partnership with dog shelters across the US to celebrate National Dog Week and give Tinder users the ability to add a shelter dog to their profile picture. Unfortunately, such an add-on will only work for a short time. National Dog Week will end on September 24th, but Tinder users can use the filter until October 20th.

The dog card can be added to your Tinder profile in the app or at . You can select a suitable dog from the list and then upload your photo. The site will make a collage, also add a banner to it with the name of the dog, its location and information about the possibility of its adoption.

The main goal of the Rescue Matches campaign is to help Tinder users adopt a dog from a shelter. The side effect is to help them get more matches with other dog lovers (who could resist these cute puppies, right?).

Based on a 2021 survey commissioned by Tinder for Honest Paws, 60% of respondents are more likely to swipe right on someone with a dog in a photo, the company noted in its announcement. Tinder also stated that “Dog Lover” is one of the top ten “Interests” added to Tinder profiles.

“This National Dog Week, Tinder will help people find love and help dogs in need find a new home — both are looking for their perfect mate,” said Melissa Hobley, Tinder’s chief marketing officer. “The ability to express common interests is so important to making new connections, so we wanted to provide our followers with even more fun ways to find someone new, whether it’s a new buddy at the park or a foster parent for their furry friend.”