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The state of gaming app marketing 2023

While the economic fallout from the pandemic and recession is taking its toll on advertising budgets around the world, the gaming app economy has proven remarkably resilient. According to AppsFlyer’s latest 2023 State of Game App Marketing report, game developers and marketers have invested almost $27 billion in advertising in 2022.

Key facts:

The report data is based on 38 billion installs across 18.6k apps and $13.9 billion in ad spend between January 2021 and December 2022. You can read the entire study by genre here.

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