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Riding on TikTok Success, Remini App 5X Increased Revenue

If you’re asking what’s worth half a million dollars a day, the answer is a new AI filter that can turn an adult photo into a child’s photo.

Threads, Instagram’s clone of Twitter, was the #1 app on the App Store at launch, and it looked set to stay there for a long time. But that did not happen.

Remini, an artificial intelligence photo app that is now gaining momentum, has shot to the top of the chart, displacing Threads.

The timing was just perfect!

Remini ousted Threads from number one on the US App Store on Monday night, just as the crazy demand for Threads was waning, and has held that position ever since.

We’ve seen apps go viral and rise to the top before, which is a good thing, but not all cases have seen revenue grow as downloads come in. So instead of looking at the number of downloads, it’s better to look at earnings.

Remini’s climb to the top took just over a week, and in that week, not only downloads increased, but revenues as well. AppFigures estimates that Remini’s daily net income rose from about $90,000 to $567,000 in a single day on Wednesday .

If you’re asking what’s worth half a million dollars a day, the answer is a new AI filter that can turn an adult photo into a child’s photo. The Remini filter went viral on TikTok, and in a week, it made an estimated $2.3 million in net income. And that’s net income, which means that Remini’s publisher, Bending Spoons (who also owns Evernote , by the way ), will get it after Apple takes its cut.

Sounds like luck, but it’s more than that. Going viral can be a stroke of luck, but turning downloads into revenue on this scale is not. It takes a lot of effort.

If you have an app or game, you should aim to turn every download into a paying customer. That way, when you’re lucky and get viral growth , you’ll get the most out of it.

And Remini is definitely helping itself by using Apple Search Ads to promote the app during its viral growth. According to analytics, Remini is promoted by about 300 keywords. Many of these are competitor names, while the rest are specific use cases.

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