As mobile app marketing rapidly evolves thanks to advancements in AI/ML technology, there’s a shift from traditional brand marketing to a more performance-driven approach. Now, more than ever, marketing leaders are held accountable for tangible business outcomes and optimal return on advertising spend.
01. Mobile app marketing continues to grow across industries and regions
In 2023, 64.7% of surveyed companies reported allocating a larger portion (%) of their marketing budget to mobile ads, and 63.2% indicated that they increased their mobile ads budget allocation to performance marketing.
Performance marketing is steadily overtaking brand marketing in mobile ads spend, a rising global trend across various industries.
02. Performance marketing drives satisfaction and measurable outcomes
Performance marketing received high satisfaction from mobile app marketers, rating 4.4 out of 5, for its capabilities of acquiring new users, obtaining high-quality users, and improving ROAS.
Among mobile app marketers, performance marketing is essential for driving revenue growth and profitability during economic uncertainty.
03. Advanced machine learning is top of mind for mobile app marketers
Advanced ML/AI is the #1 factor for mobile app marketers when choosing a mobile performance marketing solution, ranking above global reach and high-quality user acquisition.
As performance marketing for mobile apps grows, advanced machine learning is the key to success in unleashing measurable outcomes.
Moloco 2023 global report provides insights into mobile app performance marketing trends, challenges, and investments.
- Surveyed 1,675 mobile app marketing managers.
- Respondents across 9 countries: France, Germany, Indonesia, Japan, Singapore, South Korea, the UK, the US, and Vietnam.
- Industries include (but are not limited to): Gaming, e-commerce, messaging apps, entertainment, business, IT/solutions, and social/community platforms.
Is it okay to use runBlocking?
In this video I’ll talk about when it’s fine to use the runBlocking function from Kotlin coroutines and when you...
Mobile App Development Best Practices – 07.12
KSP2 Preview, Mastering in SwiftUI, How to implement gamification and more!
Gemini is the new foundation for artificial intelligence in Android
Foundation models are trained on a variety of data sources to create artificial intelligence systems that can adapt to a...
Google has released AlphaCode 2 based on Gemini
Google today, along with its Gemini artificial intelligence model, unveiled AlphaCode 2, an improved version of the AlphaCode code generator...
ColorfulX – Metal for crafting multi-colored gradients
ColorfulX is an implementation using Metal for crafting multi-colored gradients. ColorfulX Platform UIKit and AppKit platforms are generally supported. Due to MTKView not...
Mobile App Development Best Practices – 06.12
Power of enums, A New Foundation for AI on Android, developer dogmas and more!