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Mobile App Development Best Practices – 20.09

Airship has released another study of mobile users aka shoppers. A lot of interesting things about habits and tasks in terms of mCommerce, but there are also some general figures. For example, as many as 24% of users don’t know about Live Activities, and another 35% don’t use them. And this is despite the fact that they were announced more than a year ago. Guess which country has the highest proportion of those who do use Live Activities? Or here’s another favorite – why apps are deleted. On average, the main reason has remained the same for 10 years – to free up space on the phone. It is interesting that Generation Z does not have it, apparently their smartphones are newer and there is plenty of space. In general, the report is recommended, especially those who work in retail.

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