Mobile 2023: 5 Predictions from Data.ai

Analytical service Data.ai made 5 predictions about the mobile market for 2023. 

How mobile will evolve next year:

1. In 2023, global mobile advertising spending will reach $362 billion. This is a new record.
   
2. Economic hurdles and privacy rules will drive mobile gaming spending down in 2022 and 2023. According to the forecast, in 2022 player spending will decrease by 5%, and in 2023 by another 3%, to $107 billion.
3. In 2023, 14 apps will surpass $2 billion in earnings. 11 out of 14 are games, 7 out of 14 will earn over 3 billion.
   
4. In “real life” apps, money from real purchases will flow into real experiences – travel, sports, activities.
   
5. The time spent in apps will continue to grow and will exceed 6 trillion hours in 2028. 

You can find more information about the forecast on the website.