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Google Cloud closes IoT Core

The announcement appeared at the top of the IoT Core section this week.

This week, Google Cloud announced the closure of its IoT Core service. The company is giving customers a year to switch to other partners to manage their IoT devices.

The announcement appeared at the top of the IoT Core section this week. The company also sent out an email to customers announcing the change.

“Since the launch of IoT Core, it has become clear that the needs of our customers can be better served by our network of partners who specialize in IoT applications and services,” a Google spokesperson explained.

A spokesperson for Google Cloud cautiously indicated that they are trying to make the transition as smooth as possible for customers. “We’ve worked hard to provide customers with migration options and alternative solutions, and we’re providing a one-year migration process before IoT Core shuts down.”

Competitors AWS and Microsoft offer similar services that allow customers to manage their IoT devices by receiving and analyzing all the data coming from those devices.

Constellation Research analyst Holger Mueller found it interesting that Google is shutting down this particular service after all the IoT hype that has accompanied the technology in recent years. “It is interesting. IoT was supposed to be a major load growth driver for cloud service providers,” he wrote.

Mueller said the three big cloud providers — Amazon, Microsoft and Google — haven’t had much innovation in IoT services. “All three kind of stalled in their offerings, allowing best-in-class and specialist suppliers to catch up. Now these specialized IoT providers are running on the big three cloud infrastructure, and they are getting these loads anyway, albeit without investment and software platform support,” he said. But so far, only Google has announced the end of support for its core IoT service.

Ultimately, this may be due to the mounting losses the company is facing in its cloud division as it tries to catch up with rivals Amazon and Microsoft.

It’s worth noting that the cloud infrastructure market as a whole is growing rapidly, and Google may be investing heavily to gain most of this over time while suffering losses in the short term. Synergy Research reported last month that the market was worth almost $55 billion last quarter, with Google accounting for 10% of that amount. This is the third place after Amazon with 34% and Microsoft with 21%. The market, which includes infrastructure as a service, platform as a service, and private cloud hosting, grew 31% in the second quarter of 2022.