Mobile app Crunchyroll has crossed a major milestone in terms of consumer spending, becoming the next member of the prestigious $1 billion app club. There are a total of 101 mobile games and 26 mobile apps that have reached the monumental milestone of 1 billion in user spending.
According to data.ai, this achievement happened more than a decade after the app debuted in 2011. Although Crunchyroll was one of the first to test monetization in app stores, it wasn’t until 2015 that it started seeing real results.
Crunchyroll now ranks as the third highest-grossing OTT app in the world, ahead of competitors like Paramount+, Peacock TV, and even Netflix (although Netflix no longer monetizes through app stores for new subscriptions, older subscriptions still generate significant revenue).
Over the past year (October 2022 to September 2023), Crunchyroll had the highest number of downloads in the US, followed by Brazil, India and Mexico, bringing the total number of downloads to 35.5 million, bringing Crunchyroll’s lifetime total to 147 million worldwide.
In the first half of 2023, the app achieved impressive results: it ranked first among the highest-grossing Entertainment -> OTT apps in the world, collecting more than $181 million in consumer spending worldwide.
Notably, the largest amount of consumer spending came from the U.S. at around $103 million during the same period, with Germany, France and Brazil generating $10.9 million, $10.7 million and $7.8 million, respectively.
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