AppsFlyer Performance Index 14 is out

AppsFlyer just released the new Performance Index — the first complete index of the post-ATT era.

It allows us to clearly examine the impact of Apple’s privacy changes on media.

In one word: fluctuations. In two: significant fluctuations. And it’s happening across iOS, Android, gaming, non-gaming, SRNs, non-SRNs. You name it.

This ‘media shakeup’ means one thing: carefully reviewing the index is now more important than ever!

What’s inside

• New & improved SKAN Index covering in-app engagement, purchases, and ad signals
• Performance rankings for consenting iOS users to benchmark against non-consenting segments
• Separate rankings for reach, retention, remarketing, growth, and monetization
• A deep-dive into the performance of Meta, Google, Apple Search Ads, TikTok, and 600 others
• Unrivaled scale: 18,000 apps, 11 regions, and 40 app categories