AppsFlyer just released the new Performance Index — the first complete index of the post-ATT era.
It allows us to clearly examine the impact of Apple’s privacy changes on media.
In one word: fluctuations. In two: significant fluctuations. And it’s happening across iOS, Android, gaming, non-gaming, SRNs, non-SRNs. You name it.
This ‘media shakeup’ means one thing: carefully reviewing the index is now more important than ever!
- New & improved SKAN Index covering in-app engagement, purchases, and ad signals
- Performance rankings for consenting iOS users to benchmark against non-consenting segments
- Separate rankings for reach, retention, remarketing, growth, and monetization
- A deep-dive into the performance of Meta, Google, Apple Search Ads, TikTok, and 600 others
- Unrivaled scale: 18,000 apps, 11 regions, and 40 app categories
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