AppsFlyer launches new industrial benchmarks

Over the past 7 years, AppsFlyer’s industry reports on data, trends and insights have helped thousands of mobile marketers grow their apps.

AppsFlyer is now relaunching its benchmarking site and offering 21 key growth metrics across 50 categories across 25 markets and 2 platforms.

These are, for example, return rate from Day 1 to Day 30, stickiness (DAU/MAU), share of paying users, top media partners by return or in-app purchases, ATT compliance rate, etc. All this for different categories, platforms and, sometimes, countries.

The data used for this site comes from integrations with leading media partners, as well as AppsFlyer’s own SDK, which runs on customers’ apps. All data is completely anonymized and aggregated, and to ensure statistical validity, the company adheres to strict volume thresholds and methodologies.

All data is available for free on the website: https://www.appsflyer.com/benchmarks/.