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Apple-commissioned study highlights success of third-party apps on the App Store

Today, economists at Analysis Group published a new report on the proliferation of third-party apps on the App Store, with new insights into how third-party apps perform in categories ranging from maps to music streaming, among others. The report finds that third-party apps experience broad regional and global success on the App Store, demonstrating the breadth of opportunity for developers and the wide range of choice available to consumers around the world.

Since the App Store’s launch more than a decade ago, the number of third-party apps has grown from 500 to more than 1.8 million — compared to 60 apps offered by Apple (first-party apps). Today, more than 99.99 percent of iOS apps are made by third-party developers, fueling a growing and competitive marketplace that contributes to a dynamic experience for users to the benefit of Apple and third-party developers alike.

The report analyzes apps from Apple and third-party developers across many popular app types, breaking down regional and global top performers. It also highlights just how many channels developers now have to distribute their apps — from mobile platforms, to PCs, to video game consoles.

The report also offers a deep analysis on a wide variety of app types, from service-based apps that offer TV, movie, or music streaming, to core smartphone features like communication.

Some highlights from the report include:

The report relies on outcome-based engagement metrics to analyze the success of third-party apps on the App Store, and finds that the most appropriate engagement measure depends on an app’s purpose and functionality. It also addresses how different usage measures can present different figures of success, and stresses the importance of making app comparisons within app categories.

The full Analysis Group report on third-party apps on the App Store is now available.

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