The ultimate guide to A/B testing

Ronny Kohavi, PhD, is a consultant, teacher, and leading expert on the art and science of A/B testing. Previously, Ronny was Vice President and Technical Fellow at Airbnb, Technical Fellow and corporate VP at Microsoft (where he led the Experimentation Platform team), and Director of Data Mining and Personalization at Amazon. He was also honored with a lifetime achievement award by the Experimentation Culture Awards in September 2020 and teaches a popular course on experimentation on Maven.

In today’s podcast, we discuss:

• How to foster a culture of experimentation
• How to avoid common pitfalls and misconceptions when running experiments
• His most surprising experiment results
• The critical role of trust in running successful experiments
• When not to A/B test something
• Best practices for helping your tests run faster
• The future of experimentation