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Billboard – Beautiful and privacy-friendly Ads for your app

These ads do NOT generate revenue or track anything.

These are Advertisements for Indies, by Indies.

Billboard is a module that enables the incorporation of advertisement highlights for applications created by independent developers. Its unique feature lies in its execution of ads without the use of tracking measures or unwanted cookies. This way, your user can still get annoyed by advertisements without the nasty bits, and therefore you get a free “Remove Ads” selling point for your premium tier.

These ads do NOT generate revenue or track anything

In Short:

  • 🚫 No tracking/cookies
  • 📲 Customizable Ad overlay in SwiftUI
  • 🔧 Flexible configuration
  • 🎨 Use the default list of high-quality Ads or use your own source
  • 🌈 Various Ad types
  • 🎁 Ideal to get an ad-free premium tier.


Ready to use on iOS 16+.

  1. In Xcode, select Add Packages… from the File menu.
  2. Enter in the search field.
  3. Click Add Package (Set the Dependency Rule to Up to Next Major Version)
  4. After adding the package, you will be able to import Billboard in your project by using.
import Billboard

How to display an Ad

Billboard provides an easy way to present an ad overlay on any SwiftUI View. Here’s a simple example:

@State private var showRandomAdvert = false

    .showBillboard(when: $showRandomAdvert) {
        // Replace this view with your Paywall
        Text("Your Paywall goes here")

Alternatively, you can customize the BillboardView and position it in any way that suits your app. This view takes a BillboardAd, a BillboardConfiguration (Optionally), and a view that represents your paywall:

@State private var advertisement: BillboardAd? = nil
@StateObject var viewModel = BillboardViewModel()

    .task {
        let newAdvert = try? await viewModel.fetchRandomAd()
        advertisement = newAdvert
    .fullScreenCover(item: $advertisement) { advert in
        BillboardView(advert: advert, paywall: { Text("Paywall") })

TIP: When you’re running a debug version of your app you can tap on the timer to show a dismiss button right away.



If you don’t fancy a fullscreen view but prefer a smaller banner to display within your content you can do that now too! Simple add a BillboardBannerView wherever you like.

@State private var advert: BillboardAd? = nil
    .safeAreaInset(edge: .bottom) {
        if let advert {
            BillboardBannerView(advert: advert)

By default it comes with a shadow, which you can opt-out from by changing the includeShadow value. Here’s an example on how you could include a BillboardBannerView in your list:

@State private var advert: BillboardAd? = nil

List {
    if let advert {
        Section {
            BillboardBannerView(advert: advert, includeShadow: false)
                .listRowInsets(.init(top: 0, leading: 0, bottom: 0, trailing: 0))
    // Rest of the list...



Billboard lets you define some configurations to fit your needs better.

public struct BillboardConfiguration {
    /// The URL pointing to the JSON in the `BillboardAdResponse` format.
    public let adsJSONURL: URL?
    /// Enable or disable haptics
    public let allowHaptics: Bool
    /// The duration of the advertisement
    public let duration: TimeInterval
    /// Provide a list of Apple ID's that you want to exclude from showing up (e.g. your own app)
    public let excludedIDs : [String]
    public init(adsJSONURL: URL? = URL(string:""),
                allowHaptics: Bool = true,
                advertDuration: TimeInterval = 15.0, excludedIDs: [String] = []) {
        self.adsJSONURL = adsJSONURL
        self.allowHaptics = allowHaptics
        self.duration = advertDuration
        self.excludedIDs = excludedIDs

This also allows you to use your own source of ads that follow the BillboardAdResponse format.

@State private var showRandomAdvert = false

let config = BillboardConfiguration(
    adsJSONURL: URL(string: "YOUR-OWN-SOURCE"),
    allowHaptics: false,
    advertDuration: 30.0,
    excludedIDs: ["1234567890"]

    .showBillboard(when: $showRandomAdvert, configuration: config) {
        // Replace this view with your Paywall
        Text("Your Paywall goes here")


Here’s an example of how your source list could look like.

  "ads" : [
      "appStoreID" : "1574243765",
      "name" : "NowPlaying",
      "title": "Learn everything about any song",
      "description" : "A music companion app that lets you discover the stories behind and song, album or artist.",
      "media": "",
      "backgroundColor" : "344442",
      "textColor" : "EFDED7",
      "tintColor" : "EFDED7",
      "fullscreen": false,
      "transparent": true

Ad Example@2x

Ad Guidelines & Requirements

Submit your app to be featured as an Ad for everyone using the Billboard package to display Advertisements. Each ad will be reviewed before inclusion.

You can submit your app here

Feel free to use the Billboard template for Figma to tweak and preview the promo.

Ad Requirements

  • Apple ID of App: The Apple ID is a 9- or 10-digit number found in your App Store URL or in App Store Connect.
  • Name of App: The name of the app you’re promoting
  • Title: The advertisement headline (maximum 25 characters).
  • Description: The advertisement description (maximum 140 characters).
  • Media: The image used in your advertisement.

Media Guidelines

  • Image should be a minimum of 1280×1280 in resolution.
  • The image should not contain any text outside of the visual content.
  • Avoid using your App Icon as the image (as it’s already displayed by default).
  • Provide an image with no background or has a single color (avoid gradients).
  • Photos are allowed as well but will be displayed differently.

Ad Types

The media of an ad will be displayed covering the whole view when BillboardAd.fullscreen is set to true. This works great if the media is a photo instead of a visual. Please consider that the photo’s subject must be in the center, which will ensure it’s always visible.



Which Ads are presented when I use the default config

You’ll find a list of all currently used ads in the example app.

Billboard on GitHub:
Platform: iOS
⭐️: 346