UI/UX Case Study: MyTelkomsel App

Overview

MyTelkomsel is a mobile app created by Telkomsel to make it easier for they customer to buy credit/package, pay bills, check quota, etc. However, some users have complained about the apps related to the UI/UX field. Therefore, I chose MyTelkomsel App as an object for this case study to indetify any problems and improve the user interface and user experience on the apps to provide a better experience for users.

• Role: UI/UX Designer
• Scope: User research, analyzing, user flow, information architecture, wireframing, mockup, prototyping, and usability testing.
• Timeline: 3 weeks
• Tools: Figma

The Process

In this case study, I use design thinking framework as a tool in the process. Design thinking is a human-centered approach to integrate a product to provide possibilities and user needs.

Emphatize

The first thing to do at this stage is to look for problems that exist in MyTelkomsel Apps, then continue by doing a several important things including planning the research, making the research guideline, and conducting the research.

Existing App

MyTelkomsel is a mobile app created by Telkomsel to make it easier for they customer to buy credit/package, pay bills, check quota, and also other several features such as POIN redemption and rewards. MyTelkomsel App has been downloaded by more than five million users, received a rating of 4.5 (Google Play store) and 4.6 (App store). Here are some of the reviews found in the comment section that I think it needed to be followed up:

Background

Based on the reviews, I planned to redesign the “Quota Detail” on MyTelkomsel’s homepage and also improve the user purchase flow. But the current problem is, I have no clue about what type and character of users who have a constraints related, and what they really need.

Full Article: Fachry Hamzah @ Medium