As the mobile app market continues to rapidly grow and evolve, the go-to stat on everyone’s lips is the colossal App Store consumer spend envisaged for this year – currently standing at $120 billion. According to App Annie, that’s “double the size of the global box office market, and bigger than the global live and recorded music industry” – in other words, it’s huge. The big question: If you haven’t been persuaded to jump headlong into the lucrative world of the mobile app yet, what are you waiting for?
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