Let’s rewind back to evolutionary biology — humans developed systems through evolution that determine when something in the environment is not “right” to protect against predators. In order to evaluate experiences, the subconscious processes an environment to create a baseline model of expectation, irregular events stand out among an experiential standard resulting in captured attention and a notice in change.
These types of curated reactions have pushed our response systems to new levels, especially when interacting with technology where we synthesize large volumes of information, alerts, notifications, and data — the subtle details that we interact with are referred to, in the industry, as microinteractions.
“Microinteractions happen through the functional, interactive details of a product, and details…aren’t just the details; they are the design.” — Dan Saffer
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