For years there’s much hype around Augmented Reality (AR) and Mixed Reality but now could be the time that this finally comes of age. It used to be the domain of the Glass-hole or the Pokémon gamer. But no longer.
In a recent report by PTC , the $1.6bn Industrial IoT and Augmented Reality specialist, say they are expecting 86% of industrial enterprises to launch customer focused AR projects in the next 12 months. There’s a lot of talk out there about enterprises going through “digital transformation” programs. They seem to be turning to Augmented Reality as a way to differentiate their goods and services (50%) and offer more value to their customers, generate higher revenues (28%) and create new business models and revenue streams (17%).
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