I’ve spent the better part of the last six years working really closely with developer content. What makes developer content stand out is how much of the focus is on creating artifacts that are authentic, relevant, and relatable; no matter the creator’s experience level, there’s almost always a sincere desire to share, empower, and learn from others.
But as with other forms of content, there’s a wide spectrum in terms of content quality and overall effectiveness. We’ve all seen—and undoubtedly created—content that was great and content that missed the mark. But no matter how you feel about your ability to produce content for fellow developers, there is always room for improvement.
In this post, I list seven common content marketing mistakes developers make, and how you can avoid them.
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